Your March Social Scoop Unplugged
Natty Bernasconi Natty Bernasconi

Your March Social Scoop Unplugged

Get the latest insights in Social Scoop Unplugged! From new social media features to AI advancements and content strategy trends, I’m breaking down the key updates shaping the digital landscape. Whether it’s Instagram’s latest tools or emerging industry shifts, here’s everything you need to keep your social media strategy ahead of the curve.

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YOUR FEBRUARY Social Scoop Unplugged
Natty Bernasconi Natty Bernasconi

YOUR FEBRUARY Social Scoop Unplugged

Stay ahead in social media with this month’s Social Scoop Unplugged! From new platform features to the latest industry trends, let’s break down the key updates shaping the digital space. Whether it’s Instagram’s evolving tools, AI advancements, or new content strategies, here’s what you need to know to keep your socials on point.

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Social Scoop Unplugged #22
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #22

Stay ahead with this week’s Social Scoop Unplugged! Instagram shares insights on stories Ranking, while Meta updates its data privacy policies for Data Privacy Day. TikTok unveils automated ad campaign creation for UK retailers, and Pinterest improves its ad tools. Plus, LinkedIn updates its Top Voice badge rules and X gives a sneak peek at in-stream payments. Read on for all the details.

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Social Scoop Unplugged #21
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #21

This week’s Social Scoop Unplugged is packed with the latest social media shifts! Instagram unveils its Vertical Grid Update, expands Reels to 3 minutes, and rolls out a new feature showing which Reels your friends have liked. Plus, Instagram’s got its own version of CapCut and will now recommend longer Reels in Explore. Meanwhile, TikTok gets a 75-day extension on its US sell-off deadline under Trump’s decision, and Meta clarifies that Community Notes won’t appear on paid ads. Dive into these updates to keep your strategy fresh and effective.

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Social Scoop Unplugged #20
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #20

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged! Meta introduces Community Notes for Facebook and Instagram. Plus, everything you need to know about Meta’s new content rules. TikTok launches an updated video editor app and adds post scheduling to its Studio app. X rolls out in-stream labels for parody and fan accounts, considers significant UI changes, and is exploring a sign-up fee for all new users. These updates could reshape how your brand connects with audiences.

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Social Scoop Unplugged #19
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #19

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged! Meta is shifting away from fact-checks in favour of community-driven Notes – find out what that means for us. Instagram introduces a new Reels performance metric. Plus, Meta’s sparking interest in its AI tools with new AI-generated images of users. X Premium is gaining traction, with a focus on entertaining content, a new video tab, and the upcoming launch of X Money. TikTok’s role in e-commerce continues to expand, and Snap is revealing fresh insights on the power of AR campaigns. These updates could change the way your brand connects with audiences!

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Social Scoop Unplugged #18
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #18

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged!

Instagram’s new AI video tools and screenshot blocking for view-once media—privacy just levelled up! Meta’s testing ‘Avatar Quests,’ taking us one step closer to the Metaverse. Plus, updated affiliate link displays in posts and comments make selling smoother. Trump files Supreme Court bid to save TikTok, while Snapchat’s streamlined monetization options give creators more ways to get paid. LinkedIn is testing larger in-stream video displays—because bigger is better, right? All these updates can help you elevate your brand on social media.

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Social Scoop Unplugged #17
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #17

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged!

Instagram is testing scheduled DMs, making it easier for users to plan their messages. Plus, you can now tag someone in your Story even after it’s been posted—how handy is that? Instagram is also taking steps to protect your content by blocking sneaky screenshots for view-once media. To promote authenticity, they’re testing a ‘No Edit’ tag for untouched Story images. Meanwhile, Snapchat is streamlining the creator grind with a new monetisation process that could benefit many. Over on X, updates to its Grok AI chatbot are rolling out, bringing even more AI magic to the platform. And they’re testing file attachments in DMs—who needs email, right? Finally, LinkedIn is experimenting with paid boosts for personal updates, giving users a chance to amplify their reach. Could this be a game-changer for creators looking to boost their visibility?

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Social Scoop Unplugged #16
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #16

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged

Instagram’s “Trial” option for Reels, Meta’s test of hiding like counts, and new interactive tools for broadcast channels to enhance creator engagement. TikTok is renewing its shopping push in Europe, and X has launched its “non-woke” AI chatbot for everyone to try. Instagram creators will now be warned for first violations, while X adds follower vs non-follower engagement data. Plus, LinkedIn’s new revolving slideshow feature for profile banners offers fresh creative possibilities!

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Social Scoop Unplugged #15
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #15

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged! Meta launches ‘Threads for Creators’ hub and may make AI chats more personal. TikTok introduces an easier way to support charity groups through your content. Snapchat introduces new safety features, including live location requests. LinkedIn shares posting tips to boost your presence. Threads will now display alternate feeds at the top of the main feed

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Social Scoop Unplugged #14
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #14

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged! Instagram’s testing a new spot for the DM button, launches a ‘Collage’ option for Stories, adds new stickers, and introduces location sharing in DMs for the holidays. Get the insights on where each of the social platforms stands on external links. There are new updates for Meta’s video calling options, just in time for the holidays. TikTok shares holiday marketing tips to enhance your marketing approach. Snapchat is now running new inbox ads. Pinterest launches a holiday campaign hub with tips, stats, and insights for your holiday campaigns. X’s new functionality for likes and replies is now active. Plus, some pointers on what LinkedIn’s feed algorithm is looking to amplify (and punish).

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Social Scoop Unplugged #13
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #13

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged! instagram moves Story Highlights to a new tab, makes it easier to remove inactive profiles, and removes the option to follow hashtags—is the hashtag era over? facebook to remove public followers from personal profiles (switch to Professional Mode to keep them) and shifts to views as its primary engagement metric. tiktok launches AI-powered video creation tools for marketers, x adds ‘Pinch to Zoom’ for videos, linkedin video posts generate 3X more reach, and youtube tests TikTok’s swipe-up gesture for full-length videos.

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Social Scoop Unplugged #12
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #12

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged! Instagram’s boosting feature just got even better, making it easier than ever to get your posts in front of the right audience. Meta has shared 26 Predictions for Social Media Marketing in 2025, giving you valuable insights for your strategy. TikTok now lets you share music from Apple Music and Spotify directly to your TikTok feed with the new “Share to TikTok” feature. Plus, Instagram has cleared up the confusion, confirming that sponsored posts won’t be penalised, so creators can post with confidence. And soon, Instagram will let you easily update your profile image with a stylish AI-generated version of yourself!

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Social Scoop Unplugged #11
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #11

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged. Instagram launched new filters to streamline your inbox and a feature encouraging users to catch up on unwatched stories. Meta is developing an AI system to detect when teens may misrepresent their ages. Snapchat is rolling out gift cards for Snapchat+ in retail stores to boost subscriptions, while X introduces diluted block functionality for a better user experience. LinkedIn has retired its celebratory post templates, and Pinterest recently hosted its annual summit, sharing key trend insights and future strategies. Plus, Threads now allows 15 minutes to edit your posts—perfect for last-minute tweaks!

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Social Scoop Unplugged #10
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #10

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged. Instagram is downgrading video quality for less viewed clips to enhance user experience based on engagement. In other news, Meta is developing a new search engine for its AI chatbot, while Instagram is gearing up for Halloween-themed activations. Plus, IG’s chief clarified how brand logos can impact reach. Meanwhile, Snapchat is shipping AR spectacles to EU developers, and LinkedIn is testing an advanced AI assistant for recruiters, along with a fresh top navigation bar design. 

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Social Scoop Unplugged #9
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #9

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged. Instagram experiments with Reels performance tips in-stream. Meanwhile, Meta is testing facial recognition technology to improve security and personalisation across its apps. Instagram is also experimenting with a new feature that helps users keep track of the content they’ve engaged with, making it easier to connect with their favourite creators. Over on TikTok, a new Electronic Music Hub is set to elevate the electronic music scene, while a partnership with the British Beauty Council aims to enhance the in-app shopping experience for beauty brands. Finally, X’s new ‘Radar’ keyword search tool is a valuable addition to improving content discoverability.

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Social Scoop Unplugged #8
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #8

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged. Instagram has now announced a broader launch of its new profile cards, which provide a simple way to link people through to your IG presence. Meta is testing a new WhatsApp sticker for Instagram Stories to boost DM interactions and has introduced enhanced brand safety controls. Meanwhile, TikTok collaborates with InMarket to improve in-store sales tracking, while also exploring better integration with Instagram through crossposting features. Snapchat is rolling out Sponsored Snaps and Promoted Places, expanding advertising options for brands.

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Social Scoop Unplugged #7
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #7

Stay ahead with the latest social media updates in this week’s Social Scoop Unplugged. Meta has launched the “Movie Gen” AI video creation tool, allowing users to generate HD videos from simple prompts. While this innovation opens new creative doors, concerns about authenticity remain. Additionally, Meta is revising its data policies, clarifying how user-generated content will be utilised for AI training. TikTok is rolling out automated ads for the holiday season, while Pinterest shares Halloween trend insights to boost brand visibility. Discover how these updates can enhance your social media strategy and keep you ahead of the game!

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Social Scoop Unplugged #6
Natty Bernasconi Natty Bernasconi

Social Scoop Unplugged #6

Dive into the latest updates in this week’s Social Scoop Unplugged. Instagram's shaking things up with a catchy new "signature sound for Reels," although they're steering clear of a following-only feed. Over at Meta Connect 2024, we've seen some thrilling advancements in AI, VR, and AR, spotlighting Meta’s relentless pursuit of tech innovation. Meanwhile, TikTok's teaming up with the WHO to tackle medical misinformation, and it's saying goodbye to the TikTok Music app. Snapchat's stepping up with its commitment to the EU AI pledge, LinkedIn is shaking off its “Top Voice” badges for Collaborative Articles, and YouTube’s latest licensing dispute sees it pulling tracks from top-tier artists. Get the lowdown on how these pivotal updates could revolutionize your social media strategy and keep you ahead in the digital arena!

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Marketing Lessons From Emily in Paris 
Natty Bernasconi Natty Bernasconi

Marketing Lessons From Emily in Paris 

Explore key marketing lessons from Emily in Paris Season 4 in our latest blog post. Discover how Emily Cooper’s strategies at the Parisian firm Savoir can boost your brand's visibility. Learn the importance of a strong social media presence, authentic influencer collaborations, and creative content strategies. See how user-centred campaigns and strategic product placements from the show can enhance your marketing efforts. Perfect for marketers and brands aiming to expand their audience and add innovative tactics into their marketing mix. Dive into these insights to refine your social media strategy and connect more effectively with your audience.

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