2024 Instagram SEO: How to Increase Your Discoverability
Ever felt like you’re shouting into the digital void on Instagram, hoping someone will notice your killer content?
Well, it’s time to turn that solo into a chorus because Instagram is amping up its game with some serious SEO chops, and I’m here to help you make some noise - the right way.
What Is SEO on Instagram?
SEO, or Search Engine Optimisation, isn’t just for Google anymore.
On Instagram, SEO means optimising your content so that it pops up in searches both within the app and now (get this!) on Google too.
That’s right, your Instagram content can now make waves beyond just the 'Gram.
This is about getting your posts, Reels, and even Stories to show up when users punch in those magic keywords.
Why Is Instagram SEO Important?
Imagine reaching the perfect crowd without spending a dime on ads.
That's the power of mastering Instagram SEO!
By tuning into the SEO game on Instagram, you're essentially setting up shop right where the digital foot traffic is thickest.
It’s your chance to get more eyes on your content and expand your influence without breaking the bank.
How Instagram SEO Works: Key Factors
Keywords matter: When you type something into the search bar, Instagram’s gears start turning to match your text with keywords, accounts, hashtags, content, and even places. So, those keywords you’re peppering throughout your posts? They’re working hard!
Engagement is crucial: Ever wonder why some posts seem to get more love? Instagram prioritises content based on how you interact with similar posts. It’s like Instagram is the cool matchmaker setting you up with posts it thinks you’ll swipe right on.
Popularity influences visibility: The more likes, shares, and comments your posts gather, the higher they climb in search results. Yep, Instagram loves a good popularity contest.
6 Instagram SEO Tactics to Boost Your Visibility
Optimise your bio:
Your Instagram bio should be packed with relevant keywords but keep it smooth and natural.
Think of your bio as a mini-ad for your brand—it should tell new visitors exactly what you're all about, using terms they might be searching for.
Strategic hashtag use:
Hashtags are still your golden ticket to getting discovered.
Use up to 30 relevant hashtags to cast a wide net across Instagram’s sea of content. Tools like Slay.so can help you find the perfect hashtag mix to increase your reach.
Compelling Captions:
Treat your captions as prime real estate for keywords. Integrate them naturally - like you're having a casual conversation with a friend.
Make sure each caption aligns with the image or video and resonates with your audience while also being SEO mindful.
Descriptive Alt Text:
Add alt text to your images to provide a richer description and enhance accessibility.
This feature also serves SEO purposes, helping to describe and define your images for search engines as well as for those who use screen readers.
Encourage Engagement:
Get chatty!
Ask questions, prompt reactions, and play with interactive features like polls in Stories.
The more engagement, the better your SEO juice.
Consistency Wins:
Stick to your niche and keep your SEO practices consistent.
This helps the algorithm understand what your account is about, making it easier to show your content to the right audience.
And there you have it, folks!
With just a sprinkle of SEO savvy and a few clever adjustments, you're all set to make some serious waves in the Instagram search and suggested posts scene.
Armed with these Instagram SEO strategies, you're ready to cultivate a following that doesn't just scroll past your posts but engages with them - dropping comments, sharing with besties, or tapping that link in your bio.
So here's to mastering the Instagram SEO game - may the odds be forever in your digital favour!